Mixpanel | Analytical tools | Pricing, Features, Integrations, Reviews

Best for product analytics (web + mobile)

No trial

Starts from: $free per month

Best for: small, medium companies.

Mixpanel is the event-driven analytical tool, especially useful for web and mobile product analytics and optimization. It is focused on user-based tracking, giving you insight into behavior history of your website's users. It also enables you to create and perform A/B tests helping you to choose the optimal visuals/process at your website.

  • Explore the sources of installations

    Explore the sources of installations
  • Easily create and run A/B tests

    Easily create and run A/B tests
  • Identify features driving customer engagement

    Identify features driving customer engagement
  • Measure effectivness of your campaigns

    Measure effectivness of your campaigns
  • Measure the conversion process inside your product

    Measure the conversion process inside your product
  • Predict behavior of particular visitors

    Predict behavior of particular visitors
  • Receive alerts about specific events

    Receive alerts about specific events
  • Measure the retention inside your web or mobile apps

    Measure the retention inside your web or mobile apps

What can this app do?

  • Analyzing what pages your customers visit is available in Mixpanel
    Seeing the detailed data about visits on every subpage at your website.
    Analyzing what pages your customers visit
  • Analyzing the sources of visits at your website is available in Mixpanel
    Detailed data about where your visitors come from including the organic searches, social media referrals and others.
    Analyzing the sources of visits at your website
  • Analyzing who are your visitors is available in Mixpanel
    Detailed information about your visitors' demographics, their interests or language they speak.
    Analyzing who are your visitors
  • Setting goals and analyzing their accomplishments is available in Mixpanel
    Setting the specific goals to be achieved and analyzing if the visitors have reached the goals (conversion measurement).
    Setting goals and analyzing their accomplishments
  • Video recording of your visitors' behavior is available in Mixpanel
    Recording and watching the exact behavior of your website's visitors.
    Video recording of your visitors' behavior
  • Analyzing the clicks on your website with heatmaps is available in Mixpanel
    Creating heatmaps showing the most often clicked areas of your visitors.
    Analyzing the clicks on your website with heatmaps
  • Installing a feedback window on your website is available in Mixpanel
    An option to install a pop-up window which enables you to collect feedback from your customers.
    Installing a feedback window on your website
  • User-based analytics is available in Mixpanel
    Analyzing the traffic based and categorized by users, so it creates visitor's profile and stores all the information about their visit history, activity on the website, etc.
    User-based analytics
  • Advanced product/post sign-up analytics is available in Mixpanel
    Advanced analysis of the actions users perform after they sign up to your service.
    Advanced product/post sign-up analytics
  • Building and running A/B tests is available in Mixpanel
    Creating two versions of your website's elements to test which one performs better.
    Building and running A/B tests
  • Engaging your visitors with personalized messages is available in Mixpanel
    Engaging action taken by your visitors through personalized pop-ups, lightboxes, bars or others.
    Engaging your visitors with personalized messages

Easily integrates with

  • Drupal is available in Mixpanel Drupal
  • Google Tag Manager is available in Mixpanel Google Tag Manager
  • Google Sites is available in Mixpanel Google Sites
  • Hubspot is available in Mixpanel Hubspot
  • Instapage is available in Mixpanel Instapage
  • Joomla is available in Mixpanel Joomla
  • LightCMS is available in Mixpanel LightCMS
  • Magento is available in Mixpanel Magento
  • PrestaShop is available in Mixpanel PrestaShop
  • Shopify is available in Mixpanel Shopify
  • Squarespace is available in Mixpanel Squarespace
  • Unbounce is available in Mixpanel Unbounce
  • Weebly is available in Mixpanel Weebly
  • WIX is available in Mixpanel WIX
  • WordPress is available in Mixpanel WordPress
  • Zapier is available in Mixpanel Zapier

Pricing

Free

Free

monthly

up to 10m data points / limited reports

Startup

$99

monthly

up to 1m data points / full reports

Business

$999

annually / up to 10m data points / unlimited features

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